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How a $5B multi-location business is going from flying blind to real-time customer intelligence

The problem

A national franchisor's Head of Marketing discovered they'd been running social media ads for a closed location for 3 weeks. Nobody caught it - not operations, not the franchisor, not their marketing systems.

But that was just a symptom of a bigger issue: across 800+ locations, only 1% of customers leave feedback. When they do, one bad review tanks ratings. The other 99%? Completely silent.

Traditional surveys don't work - customers don't complete them. By the time problems show up in revenue reports or review sites, the damage is done.

The Voicebox solution

Voicebox is always-on voice of the customer deployed everywhere in the customer journey - from initial search to lobby/waiting area to post-visit, even restrooms. It’s a new first-party data channel, a frictionless way for customers to send voice notes with feedback, problems, ideas.

Customers tap a link and speak for 30 seconds. No typing. No forms. Just natural conversation captured in the moment. They share 100+ words of detail they'd never type.

The system asks different questions based on context: routine $50 transaction vs $8K premium service. Walk-in vs scheduled appointment.

What they get

100+

words in 30 seconds with emotion

10x

response rates

Continuous retention intelligence + action

Why this matters

100+ words in 30 seconds. Real problems. Real praise. Real-time action.

They shift from heavy reliance on post-purchase data and post-experience surveys that nobody completes, to continuous intelligence across the entire customer experience.

About Voicebox

“Transactions show what customers buy, behaviors show how they shop, but voice reveals why they make decisions. Voicebox fills a crucial intelligence gap."

R. DeAragon

Global Head of Retail & Consumer
Snowflake, Ex-Amazon, Ex-Walmart

Ready to hear your customers?

Contact: sales@vbx.to

See Voicebox in action

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